{"id":18385,"date":"2019-02-12T11:43:55","date_gmt":"2019-02-12T10:43:55","guid":{"rendered":"https:\/\/referenzen.mgm-tp.com\/project\/seb\/"},"modified":"2019-02-21T12:16:18","modified_gmt":"2019-02-21T11:16:18","slug":"seb","status":"publish","type":"project","link":"https:\/\/referenzen.mgm-tp.com\/en\/project\/seb\/","title":{"rendered":"SEB"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.1.1&#8243; show_arrows=&#8221;off&#8221; show_pagination=&#8221;off&#8221; button_letter_spacing_hover_tablet=&#8221;50&#8243;][et_pb_slide _builder_version=&#8221;3.1.1&#8243; heading=&#8221;Implementation of a consolidated product information for worldwide sales and marketing&#8221; button_link=&#8221;#&#8221; background_color=&#8221;#ffffff&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; background_color_gradient_overlays_image=&#8221;off&#8221; background_image=&#8221;https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2019\/02\/header_seb.png&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; background_video_pause_outside_viewport=&#8221;on&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; text_border_radius=&#8221;3&#8243; alignment=&#8221;center&#8221; child_filter_hue_rotate=&#8221;0deg&#8221; child_filter_saturate=&#8221;100%&#8221; child_filter_brightness=&#8221;100%&#8221; child_filter_contrast=&#8221;100%&#8221; child_filter_invert=&#8221;0%&#8221; child_filter_sepia=&#8221;0%&#8221; child_filter_opacity=&#8221;100%&#8221; child_filter_blur=&#8221;0px&#8221; child_mix_blend_mode=&#8221;normal&#8221; background_layout=&#8221;dark&#8221; text_shadow_style=&#8221;none&#8221; header_text_shadow_style=&#8221;none&#8221; body_text_shadow_style=&#8221;none&#8221; custom_button=&#8221;off&#8221; button_bg_use_color_gradient=&#8221;off&#8221; button_bg_color_gradient_overlays_image=&#8221;off&#8221; button_use_icon=&#8221;on&#8221; button_on_hover=&#8221;on&#8221; button_text_shadow_style=&#8221;none&#8221; box_shadow_style_button=&#8221;none&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243;][et_pb_row][et_pb_column type=&#8221;2_3&#8243;][et_pb_text admin_label=&#8221;Die Dynamisierung in der Software-Entwicklung durch agile Metho&#8221; use_border_color=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p><strong>mgm technology partners, experts in designing and integrating innovative, individually customized solutions into existing IT environments, have been commissioned in spring 2014 to design the Product Information Management (PIM) for Groupe SEB \u201cSEB&amp;Share\u201d program.<\/strong><br \/>\n<strong> In October 2014 the newly designed Hybris based PIM, a major part of the future digital hub, went into production. Since then the production system is continuously evolving to integrate new features raised during deployment in the different countries.<br \/>\n<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/DlH_vjY9wa0?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Groupe SEB, the world leader in small domestic equipment, operates in 150 countries with a unique portfolio of top brands including Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad and Supor. Groupe SEB has envisioned within its corporate global approach the new product launch program SEB&amp; Share to consolidate, aggregate and organize all product information produced across various legacy systems within the company in one unique digital hub. For the heterogeneity of the interacting systems involved \u2013 e.g. also all the software systems for the organization of the manufacturing are included &#8211; the digital hub cannot be a classical Product Content Management (PCM).<\/strong><\/p>\n<div id=\"attachment_9647\" style=\"width: 810px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9647\" class=\"wp-image-9647\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB_Bild11.png\" width=\"800\" height=\"556\" \/><p id=\"caption-attachment-9647\" class=\"wp-caption-text\">Figure 1: SEB&amp;Share Digital Hub<\/p><\/div>\n<div id=\"attachment_9648\" style=\"width: 809px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9648\" class=\"wp-image-9648\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB_Bild21.png\" width=\"799\" height=\"452\" \/><p id=\"caption-attachment-9648\" class=\"wp-caption-text\">Figure 2: Fully customized product cockpit.<\/p><\/div>\n<h3>Sharing a vision and put it into production<\/h3>\n<p>mgm\u2019s software experts always want to first really understand their customer\u2019s key business and the structure with which it is operated. In Groupe SEB\u2019s case coordinating nearly 25.800 employees at 29 industrial sites and 65 marketing offices in 150 countries to produce, market and sell small domestic equipment with a unique portfolio of top brands including Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad and Supor each with an own well defined identity, globally addressing both culturally specific consumer attitudes and the accordingly different strategic needs of Groupe SEB\u2019s retailers. Cut down to an example, this means that a technically identical steam iron produced at maybe even one Groupe SEB production site will be sold under Calor brand in France and Belgium, but under Tefal in others countries. The respective product information like product pictures or videos for TV advertisement has been branded so far, too.<\/p>\n<p>The vast synergy effects, cost and error reduction of one consolidated PIM \/ PCM system as envisioned by Groupe SEB that nevertheless guarantees the company\u2019s powerful multi-brand strategy are obvious. But the complexity of putting the SEB&amp;Share IT vision into production, too. mgm\u2019s experts met the challenge. And succeeded!<\/p>\n<p>To achieve this, the mgm team mobilized its project-proven technical expertise and Hybris know-how. The key success factors were: Agile development cycles, a mock-up approach for non-finalized requirements and end user involvement all along the process. Groupe SEB\u2019s openness to adopt this agile methodology and align with the team tremendously helped to overpass obstacles and accelerate the users\u2019 system adoption.<\/p>\n<h3>Listening and customizing with operational consciousness<\/h3>\n<p>Facing a daily updated data volume in heterogeneous systems for currently 65.000 products (each with several documents) and a worldwide team of expected 500 marketing people from subsidiaries or external agencies using the future SEB&amp;Share, for finding the right data model it was crucial to listen closely to their needs in operating this data. mgm did so.<\/p>\n<p>\u201cWe knew that, besides an obviously high technical standard, it was essential to really understand the key users and the Business Unit leaders and to produce something, for time and cost reasons, within the Hybris standard that is taking into account the overall Groupe SEB management structure and individual work flows worldwide as much as possible\u201d, says Pascal Bresson, the responsible project manager at mgm. \u201cOn the background of our experience with similar Hybris projects, this approach made it possible to customize a product cockpit and to integrate the new SEB&amp;Share PIM successfully to the other systems within only four months.\u201d<\/p>\n<h3>Quick, coherent and reliable brand communication \u2013 PIM made by mgm!<\/h3>\n<p>The PIM individually customized for Groupe SEB on the Hybris standard by mgm\u2019s experts centralizes all information created by all content producers worldwide needed by both global and local content users for a product launch in a structured, constantly updated and reliable format. With several hundreds of new references annually launched globally, Groupe SEB is thereby able to organize the complete brand communication even more efficiently, reacting globally more immediate to both retailers\u2019 and final customers\u2019 needs worldwide.<\/p>\n<p>* This reference has been officially confirmed by Groupe SEB.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text module_class=&#8221;sidebar&#8221; use_border_color=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20268\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2019\/02\/logo_groupseb-300x300.png\" alt=\"\" width=\"115\" height=\"115\" srcset=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2019\/02\/logo_groupseb-300x300.png 300w, https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2019\/02\/logo_groupseb-150x150.png 150w, https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2019\/02\/logo_groupseb.png 768w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/><\/p>\n<p>As worldwide leader in the small domestic equipment market, Groupe SEB &#8211; headquartered near Lyon, France &#8211; has nearly 25.800 employees at 29 industrial sites and 65 marketing offices in 150 countries all over the world. In 2014 the publicly listed company had revenue of 4,253 million euro from selling cookware, kitchen electrics as well as home and personal care products.<\/p>\n<h4>Patrick Banzet<\/h4>\n<p>IS Digital &amp; Supply Chain Manager, Groupe SEB<\/p>\n<p><em>\u201eTo feed our worldwide consumers and customers with rich, substantial and digital product information, time to market.\u201c<\/em><\/p>\n<h4>Downloads<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12672 size-full\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB-Download-2.png\" width=\"460\" height=\"460\" \/><\/p>\n<p><a href=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2016-04-04_SEB_ENG.pdf\" target=\"_blank\" rel=\"noopener\">Reference Groupe SEB as PDF<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementation of consolidated product information for Groupe SEB\u2019s worldwide sales and marketing<\/p>\n","protected":false},"author":5,"featured_media":20268,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section admin_label=\"section\" fullwidth=\"on\" specialty=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" transparent_background=\"off\" allow_player_pause=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\" module_class=\"show_banner\"][et_pb_fullwidth_slider admin_label=\"Fullwidth Slider\" show_arrows=\"off\" show_pagination=\"off\" auto=\"off\" parallax=\"off\" auto_ignore_hover=\"off\" parallax_method=\"off\" remove_inner_shadow=\"off\" background_position=\"default\" background_size=\"default\" hide_content_on_mobile=\"off\" hide_cta_on_mobile=\"off\" show_image_video_mobile=\"off\" custom_button=\"off\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_letter_spacing_hover=\"0\"] [et_pb_slide background_image=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/header_seb.png \" background_color=\"#ffffff\" alignment=\"center\" background_layout=\"dark\" heading=\"Implementation of a consolidated product information for worldwide sales and marketing\" background_position=\"default\" background_size=\"default\" use_bg_overlay=\"off\" use_text_overlay=\"off\" allow_player_pause=\"off\" text_border_radius=\"3\" header_font_select=\"default\" header_font=\"||||\" body_font_select=\"default\" body_font=\"||||\" custom_button=\"off\" button_font_select=\"default\" button_font=\"||||\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\"] [\/et_pb_slide] [\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section admin_label=\"section\" fullwidth=\"off\" specialty=\"off\"][et_pb_row admin_label=\"row\"][et_pb_column type=\"3_4\"][et_pb_text admin_label=\"Die Dynamisierung in der Software-Entwicklung durch agile Metho\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p><p><strong>mgm technology partners, experts in designing and integrating innovative, individually customized solutions into existing IT environments, have been commissioned in spring 2014 to design the Product Information Management (PIM) for Groupe SEB \u201cSEB&Share\u201d program.<\/strong><br \/><strong> In October 2014 the newly designed Hybris based PIM, a major part of the future digital hub, went into production. Since then the production system is continuously evolving to integrate new features raised during deployment in the different countries.<br \/><\/strong><\/p><p>\u00a0<\/p><p>[embed]https:\/\/www.youtube.com\/watch?v=DlH_vjY9wa0&t=1s[\/embed]<\/p><p>\u00a0<\/p><p><strong>Groupe SEB, the world leader in small domestic equipment, operates in 150 countries with a unique portfolio of top brands including Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad and Supor. Groupe SEB has envisioned within its corporate global approach the new product launch program SEB& Share to consolidate, aggregate and organize all product information produced across various legacy systems within the company in one unique digital hub. For the heterogeneity of the interacting systems involved \u2013 e.g. also all the software systems for the organization of the manufacturing are included - the digital hub cannot be a classical Product Content Management (PCM).<\/strong><\/p>[caption id=\"attachment_9647\" align=\"alignleft\" width=\"800\"]<img class=\"wp-image-9647\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB_Bild11.png\" width=\"800\" height=\"556\" \/> Figure 1: SEB&Share Digital Hub[\/caption][caption id=\"attachment_9648\" align=\"alignleft\" width=\"799\"]<img class=\"wp-image-9648\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB_Bild21.png\" width=\"799\" height=\"452\" \/> Figure 2: Fully customized product cockpit.[\/caption]<h3>Sharing a vision and put it into production<\/h3><p>mgm\u2019s software experts always want to first really understand their customer\u2019s key business and the structure with which it is operated. In Groupe SEB\u2019s case coordinating nearly 25.800 employees at 29 industrial sites and 65 marketing offices in 150 countries to produce, market and sell small domestic equipment with a unique portfolio of top brands including Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad and Supor each with an own well defined identity, globally addressing both culturally specific consumer attitudes and the accordingly different strategic needs of Groupe SEB\u2019s retailers. Cut down to an example, this means that a technically identical steam iron produced at maybe even one Groupe SEB production site will be sold under Calor brand in France and Belgium, but under Tefal in others countries. The respective product information like product pictures or videos for TV advertisement has been branded so far, too.<\/p><p>The vast synergy effects, cost and error reduction of one consolidated PIM \/ PCM system as envisioned by Groupe SEB that nevertheless guarantees the company\u2019s powerful multi-brand strategy are obvious. But the complexity of putting the SEB&Share IT vision into production, too. mgm\u2019s experts met the challenge. And succeeded!<\/p><p>To achieve this, the mgm team mobilized its project-proven technical expertise and Hybris know-how. The key success factors were: Agile development cycles, a mock-up approach for non-finalized requirements and end user involvement all along the process. Groupe SEB\u2019s openness to adopt this agile methodology and align with the team tremendously helped to overpass obstacles and accelerate the users\u2019 system adoption.<\/p><h3>Listening and customizing with operational consciousness<\/h3><p>Facing a daily updated data volume in heterogeneous systems for currently 65.000 products (each with several documents) and a worldwide team of expected 500 marketing people from subsidiaries or external agencies using the future SEB&Share, for finding the right data model it was crucial to listen closely to their needs in operating this data. mgm did so.<\/p><p>\u201cWe knew that, besides an obviously high technical standard, it was essential to really understand the key users and the Business Unit leaders and to produce something, for time and cost reasons, within the Hybris standard that is taking into account the overall Groupe SEB management structure and individual work flows worldwide as much as possible\u201d, says Pascal Bresson, the responsible project manager at mgm. \u201cOn the background of our experience with similar Hybris projects, this approach made it possible to customize a product cockpit and to integrate the new SEB&Share PIM successfully to the other systems within only four months.\u201d<\/p><h3>Quick, coherent and reliable brand communication \u2013 PIM made by mgm!<\/h3><p>The PIM individually customized for Groupe SEB on the Hybris standard by mgm\u2019s experts centralizes all information created by all content producers worldwide needed by both global and local content users for a product launch in a structured, constantly updated and reliable format. With several hundreds of new references annually launched globally, Groupe SEB is thereby able to organize the complete brand communication even more efficiently, reacting globally more immediate to both retailers\u2019 and final customers\u2019 needs worldwide.<\/p><p>* This reference has been officially confirmed by Groupe SEB.<\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" module_class=\"sidebar\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p><p><img src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB-Logo.jpg\" alt=\"SEB-Logo\" \/><\/p><p>\u00a0<\/p><p>As worldwide leader in the small domestic equipment market, Groupe SEB - headquartered near Lyon, France - has nearly 25.800 employees at 29 industrial sites and 65 marketing offices in 150 countries all over the world. In 2014 the publicly listed company had revenue of 4,253 million euro from selling cookware, kitchen electrics as well as home and personal care products.<\/p><p>\u00a0<\/p><h4>Patrick Banzet<\/h4><p>IS Digital & Supply Chain Manager, Groupe SEB<\/p><p><em>\u201eTo feed our worldwide consumers and customers with rich, substantial and digital product information, time to market.\u201c<\/em><\/p><p>\u00a0<\/p><h4>Downloads<\/h4><p><img class=\"alignnone wp-image-12672 size-full\" src=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/SEB-Download-2.png\" width=\"460\" height=\"460\" \/><a href=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/2016-04-04_SEB_ENG.pdf\" target=\"_blank\" rel=\"noopener\">Reference Groupe SEB as PDF<\/a><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[79],"project_tag":[],"class_list":["post-18385","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>mgm technology partners | Referenzen | SEB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referenzen.mgm-tp.com\/en\/project\/seb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"mgm technology partners | Referenzen | SEB\" \/>\n<meta property=\"og:description\" content=\"Implementation of consolidated product 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