The mgm online marketing team was charged to develop a long-term SEO strategy based on strategic analysis and to design a concise package of measures to be implemented by an in-house team. The implementation of this framework by the BAUER team resulted in a clear increase of visibility after only a month.<\/p>\n
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Crux I: \u201cHow visible are we with our issues?\u201d<\/h3>\n
The target group of WUNDERWEIB consists of women who gravitate towards the issues fashion and beauty, health, family, recipes, interior decoration, celebrities and horoscopes. To ensure that articles are read by as many customers as possible, they have to display \u201chigh up\u201c on the results list of (Google) searches. In mid-2012 certain WUNDERWEIB articles were still not featured prominently enough in the Google index. For example, WUNDERWEIB content for search terms like \u201ehollywoodstar\u201c was listed only at Google position 54 on the 20\/8\/2012, even though respective content was available.<\/p>\n
Crux II: \u201cThe index is alive!\u201d<\/h3>\n
SEO knowledge has only a very short shelf-life. Every year Google carries out approximately 500 algorithm updates. Additionally, there are weekly video messages, e.g. by Matt Cutts, head of Google\u2019s web spam team. So SEO strategies and corresponding operative measures (e.g. author rank, user intent signals) have to be updated all the time. For this the identified changes to the Google algorithm have been checked with respect to the impact they have on the visibility of the particular content.<\/p>\n
Project goal: Sustainable success through SEO knowledge transfer<\/h3>\n
Consequently, the customer does not want short-term SEO optimization but long-term competence for his in-house team to optimally place WUNDERWEIB content according to their visibility goals.<\/p>\n
\u201cClassic SEO as used 2 to 3 years ago is virtually no longer relevant today. Short-term tricks do more harm than good. Instead of this, we need an integrated strategy to make unique content searchable for search engines\u201d, stresses Christian Fricke, CEO of BAUER DIGITAL.<\/p>\n
The first step was to facilitate knowledge transfer of content specially geared towards the departments editing, technology and website administration. It conveyed for example the current usage of nofollow metatags (https:\/\/www.youtube.com\/watch?v=4SAPUx4Beh8<\/a>) and adviced that page rank sculpting through the frequent use of nofollow links leads to a reduction of link juice and in the long run does more harm than good.<\/p>\n In a second step, task packages for the BAUER team were defined from the identified optimization measures to translate the lessons learned immediately. For example, the so-called \u201c302 Error Pages\u201d had to be corrected at short notice, as these temporary re-directs have the effect that the Google bot does no longer redirect any link juice. To achieve this, first a prioritized list of which redirects have to be corrected was created for the team. Similar lists were delivered for orphaned URLs, toxic back links, pages with too long meta descriptions, pages with more than 250 out-going links and other subject areas.<\/p>\n \u201eSEO has nothing to do with voodoo but is based on knowledge how the index works: After the tasks had been clarified, the team could already achieve their SEO success by themselves after the second week\u201d, summarizes Dr. Ruth Betz, who was the responsible project manager in the mgm e-commerce team.<\/p>\n Already, shortly after the conclusion of the project, WUNDERWEIB could increase its visibility at Google and only a month later 13% more traffic was measured on the page. And since January 2013 WUNDERWEIB has been ranked in the first position for \u201chollywoodstar\u201d as well.<\/p>\n * This reference has been officially confirmed by BAUER DIGITAL.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_text module_class=”sidebar” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]<\/p>\n Bauer Digital KG dedicates itself to technological improvement as well as the development of content for existing Internet offerings like TVMovie.de and BRAVO.de, as well as the foundation of innovative online brands. The food portal LECKER.de and the women\u2019s portal WUNDERWEIB.de stand for the successful umbrella brand strategy of the Bauer Media Group.<\/p>\n <\/p>\n Christian Fricke \u201cWe were not given SEO tricks, but well-founded search engine knowledge to do SEO ourselves. Our SEO strategy is now up-to-date and the traffic data of WUNDERWEIB.de increases.\u201d<\/em><\/p>\n <\/p>\n Reference BAUER DIGITAL as PDF<\/a><\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" SEO strategy development for Wunderweib.de and prompt increase of Google traffic by 13%<\/p>\n","protected":false},"author":5,"featured_media":20257,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section admin_label=\"section\" fullwidth=\"on\" specialty=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" transparent_background=\"off\" allow_player_pause=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\" module_class=\"show_banner\"][et_pb_fullwidth_slider admin_label=\"Fullwidth Slider\" show_arrows=\"off\" show_pagination=\"off\" auto=\"off\" parallax=\"off\" auto_ignore_hover=\"off\" parallax_method=\"off\" remove_inner_shadow=\"off\" background_position=\"default\" background_size=\"default\" hide_content_on_mobile=\"off\" hide_cta_on_mobile=\"off\" show_image_video_mobile=\"off\" custom_button=\"off\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_letter_spacing_hover=\"0\"] [et_pb_slide background_image=\"https:\/\/referenzen.mgm-tp.com\/wp-content\/uploads\/bauer-digital-header1.jpg \" background_color=\"#ffffff\" alignment=\"center\" background_layout=\"dark\" heading=\"SEO strategy development for WUNDERWEIB.de and prompt increase of Google traffic by 13%\" background_position=\"default\" background_size=\"default\" use_bg_overlay=\"off\" use_text_overlay=\"off\" allow_player_pause=\"off\" text_border_radius=\"3\" header_font_select=\"default\" header_font=\"||||\" body_font_select=\"default\" body_font=\"||||\" custom_button=\"off\" button_font_select=\"default\" button_font=\"||||\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\"][\/et_pb_slide] [\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section admin_label=\"section\" fullwidth=\"off\" specialty=\"off\"][et_pb_row admin_label=\"row\"][et_pb_column type=\"3_4\"][et_pb_text admin_label=\"Die Dynamisierung in der Software-Entwicklung durch agile Metho\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p> WUNDERWEIB is one of the umbrella brands of the Bauer Media Group which has been bundling the content of 30 magazines online since 2009. WUNDERWEIB offers great depth of content which, however, could not be adequately mapped in the Google index. So the goal was to achieve a significant increase in visibility at Google starting from mid-2012 on.<\/strong><\/p> The mgm online marketing team was charged to develop a long-term SEO strategy based on strategic analysis and to design a concise package of measures to be implemented by an in-house team. The implementation of this framework by the BAUER team resulted in a clear increase of visibility after only a month.<\/p> The target group of WUNDERWEIB consists of women who gravitate towards the issues fashion and beauty, health, family, recipes, interior decoration, celebrities and horoscopes. To ensure that articles are read by as many customers as possible, they have to display \u201chigh up\u201c on the results list of (Google) searches. In mid-2012 certain WUNDERWEIB articles were still not featured prominently enough in the Google index. For example, WUNDERWEIB content for search terms like \u201ehollywoodstar\u201c was listed only at Google position 54 on the 20\/8\/2012, even though respective content was available.<\/p> SEO knowledge has only a very short shelf-life. Every year Google carries out approximately 500 algorithm updates. Additionally, there are weekly video messages, e.g. by Matt Cutts, head of Google\u2019s web spam team. So SEO strategies and corresponding operative measures (e.g. author rank, user intent signals) have to be updated all the time. For this the identified changes to the Google algorithm have been checked with respect to the impact they have on the visibility of the particular content.<\/p> Consequently, the customer does not want short-term SEO optimization but long-term competence for his in-house team to optimally place WUNDERWEIB content according to their visibility goals.<\/p> \u201cClassic SEO as used 2 to 3 years ago is virtually no longer relevant today. Short-term tricks do more harm than good. Instead of this, we need an integrated strategy to make unique content searchable for search engines\u201d, stresses Christian Fricke, CEO of BAUER DIGITAL.<\/p>Project Results: Living SEO strategy and increasing visibility<\/h3>\n
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\n<\/strong>CEO Bauer Digital<\/p>\nDownloads<\/h4>\n
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<\/p>\n<\/p>Crux I: \u201cHow visible are we with our issues?\u201d<\/h3>
Crux II: \u201cThe index is alive!\u201d<\/h3>
Project goal: Sustainable success through SEO knowledge transfer<\/h3>
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