The organic growth of business with defined products in new market segments is only to a limited extent economically viable due to high personnel and development costs for product planning / pricing, contract administration and claims handling. A highly automated sales approach was developed in collaboration with mgm technology partners, thereby opening up the small and medium-sized enterprises segment for the HDI-Gerling product Compact.

High degree of automation with complete process control

The “eMove” online system was developed for brokers as a technical basis for the solution, which accesses an agency system of mgm technology partners in the backend. The latter evaluates incoming inquiries and transfers acquired business to the relevant inventory systems. The use of the agency system enables price design and price and policy testing to be handled completely in one system, ensuring short market implementation cycles. The integration of existing systems (inventory management, accounting) is achieved through standard interfaces. Complete, system-side process control without media discontinuity is extremely important in online business, as price adjustments may be necessary during market launch. “In online business, the proof-of-concept (PoC) must firstly show that a feasible business has been developed. eMove enabled us to prove the feasibility of the sales approach in a short period of time,” says Wolfgang Filser, project manager at mgm technology partners, outlining the benefits of the use of eMove.

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